At The Edges of Creativity With Harmony Korine

In partnership with Harmony Korine, we crafted a bold identity and platform for EDGLRD, supporting their diverse initiatives across film, gaming, and avant-garde design—pushing creative boundaries and reshaping the future of entertainment.

Embracing the Unconventional

The foundation of EDGLRD, as described in a revealing article by GQ, lies in the pursuit of the unconventional, emerging as a platform for pushing boundaries and challenging norms through various creative outlets. From gamified cinematic experiences to exclusive limited-edition merchandise drops, the EDGLRD journey is only starting to roll, and it looks like the perfect match for the basement peeps, right?

Our challenge was exciting: craft an identity and build a thriving platform for an artistic collective determined to transcend industry conventions.

A Fusion of Creative Minds

Collaborating with such talented and inventive professionals presents its own set of challenges. For both teams, the driving force was the belief that we were shaking up the entertainment scene. Something totally new is about to blow up in the industry.

While having the freedom to explore, boundless creativity introduces complexity. It's about translating the potential into valuable outcomes. Our approach begins with a clear strategy.

Prior to any artistic process, we start with a robust foundation. Our methodology ensures that our innovative output aligns with predefined business goals. This guarantees that dialogues regarding imaginative elements remain targeted and evaluated against the overall strategy, creating a fusion of ideation and smart planning, leading to success.

Crafting a Unique Visual Language

The mission led us down an exhilarating path - creating a dynamic visual language that resonates across a spectrum of environments. To truly capture the essence of EDGLRD's vision, we embarked alongside Korine and his team on extensive research sessions and artistic explorations, transitioning from the verge of storytelling to the forefront of avant-garde design.

The outcome was an array of visual explorations across various formats, from crafting a complex brand identity to translating its concept into disruptive and captivating experiences. The distinct elements of this system are flexible enough to adapt to radically divergent use cases, such as websites, games, clothing, wearables, or other drops that could pivot between different domains and even the unknown.

Shaping the Future of Entertainment

Building a new world with an unprecedented manifesto also called for creating a robust platform to serve as a launchpad for future opportunities. The visually captivating landscapes we crafted during our collaboration with EDGLRD, converged to shape the foundation for their official website and other collateral initiatives.

We harnessed our state-of-the-art technologies to build their central hub, a digital arena ready to host upcoming releases and showcase an array of product lines, both physical and digital. This web presence was carefully aligned with EDGLRD's long-term growth strategy, offering a transformative experience for its audience and opening doors to new horizons.

Additionally, this in-depth creative process became the backdrop for unveiling "Aggro Dr1ft" EDGLRD's debut cinematic masterpiece. Starring none other than the legendary rapper Travis Scott, this groundbreaking film defied traditional narratives, immersing itself in the aesthetics of "Gamecore".

Cultural Impact and Beyond: Redefining Narratives

Our journey with EDGLRD is only beginning, yet it has already redefined cultures and narratives. It underscores the idea that creativity goes beyond the ordinary, forever evolving and inviting us to embrace the unknown.

This partnership transcends imagination; it's a testament to the remarkable business outcomes achieved. Harmony Korine's vision is now artistically thriving within basement.studio, marks a successful fusion of innovation and business excellence.

We look forward to revealing new chapters along this collective as we embark beyond what’s possible, where audacious creativity meets strategic vision.