Great brands aren’t built overnight. They evolve, adapt, and stay ahead. Through branding, event execution, and marketing support, we’ve helped Vercel not just maintain their momentum but accelerate it—driving awareness, engagement, and industry recognition.
Some brands move fast. Vercel moves faster. Some brands follow trends. Vercel sets them. For over five years, we’ve worked alongside them, refining their brand identity, crafting the assets behind their biggest launches, and ensuring every touchpoint reflects their leadership in web development. From designing Geist, their custom typeface, to evolving the Next.js logo, supporting high-impact marketing campaigns, and shaping the Next.js Conf and Vercel Ship experiences—our work has helped strengthen their brand recognition, amplify customer engagement, and position them as the go-to platform for developers worldwide.
Every detail matters. And with Vercel, we make sure nothing is left to chance.
From a Logo to a Living Brand
Vercel is all about performance. Their brand had to match. As Vercel evolved, so did the need for a sharper, more cohesive brand identity, starting with their logo.
The original mark carried inconsistencies, with irregular glyphs and structural imbalances that didn’t align with the precision and performance Vercel stands for. Since we were already developing Geist, their custom typeface, we took the opportunity to redesign the logo alongside it, ensuring a seamless visual language across all touchpoints.
The result was a purified, refined emblem with cleaner geometry, improved balance, and optimized scalability, reinforcing Vercel’s position as a category leader while staying true to its bold, minimalist aesthetic.
With Geist at its core, our updated logo is a refined, minimalist representation of our brand identity.
Owning the Stage: Next.js Conf & Vercel Ship
Vercel doesn’t just launch products, they create industry moments. From Next.js Conf to Vercel Ship, we designed and executed the whole event experience, crafting everything from stage visuals, motion graphics, keynote assets, marketing collateral and digital campaigns.
These events are more than announcements; they shape the future of web development. Every design element ensured Vercel’s message was clear, compelling, and impactful.
Redefining an Icon: The Next.js Logo Evolution
As Next.js became the framework of choice for developers worldwide, its logo needed to reflect its evolution. We took on the challenge of refining an already iconic mark, making it sharper, more dynamic, and optimized for scalability.
Working closely with the Vercel team, we refined the grid, angles, and letterforms to ensure consistency, readability, and bold visual presence. The design embraced a retro-futuristic aesthetic, drawing inspiration from tech pioneers like Steve Jobs and Paul Rand while aligning with the sleek precision of SpaceX and Tesla.
Beyond a Logo: A Strategic Move
The redesigned Next.js logo debuted at a significant Vercel product launch in 2022, marking a bold step forward for the brand. With improved usability, stronger brand recognition, and enhanced versatility, the new logo isn’t just a design upgrade—it’s a strategic investment in Next.js’s long-term growth and market leadership. This evolution aligned Next.js with its future ambitions, reinforcing its status as the industry standard for modern web development.
A Typeface Built for the Future: The Story of Geist
Geist started as a bold idea: Vercel needed a custom typeface that embodied their precision, speed, and developer-first ethos. We designed a type system that’s sleek, functional, and built for performance, with both a sans-serif and monospaced version optimized for UI, marketing, and code environments.
Inspired by Swiss modernist typography, Geist became more than a design choice—it’s now a core brand asset that strengthens Vercel’s identity across every touchpoint. With over 1.5 million downloads, it has quickly become a go-to typeface for developers and designers worldwide, reinforcing Vercel’s presence at the forefront of the modern web.
[Download it here.]
A Partnership Built for Growth
Great brands don’t stand still, they adapt, evolve, and scale with intention. For the last years, we’ve been Vercel’s creative partner, ensuring their brand identity, events, and digital presence match the speed and ambition of their technology. From typography to global conferences, from logo refinement to campaign execution, we’ve helped increase brand equity, strengthen customer loyalty, and elevate their market position.
And we’re just getting started.
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