Vercel

CLIENT

Vercel

TYPE OF WORK

Visual System

HEX

YEAR

2020-2023

From Darkness to Starlights: An Epic Tale

Deep down in the basement, where long nights and dark coffee brews, our story unfolds. This saga revolves around unwavering trust and seamless teamwork, empowering us to continue shipping the best experiences we can imagine to the moon and beyond.

Vercel is constantly pushing the boundaries of the web, and we love joining forces with them to face the challenges that are on the journey.

As Vercel continues to reshape the industry and foster growth within communities through a vast ecosystem of developers, it's crucial to maintain a steady rhythm in their brand communication. This includes everything from minor feature releases to major keynote events. Product marketing and education are the primary keys to the process.

It's time to share a sneak peek into the awe-inspiring work we've been immersed in over the past few years.

We team up. We ship success.

Epic events like the Next.js Conf ignited our collaborative spirit through all the work we've delivered for those exhilarating announcements and the logo redesign. No matter how big the project is, we always aim to enhance every experience from the bottom up.

Next.js Logo Redesign figure asset
Next.js Logo Redesign01
Next.js & Turbopack Visuals figure asset
Next.js & Turbopack Visuals02

From initial concept to meticulous post-production, we bridge every gap and bring ambitious ideas to life. Vercel trusts us to embody their vision throughout many projects, from exploration to the end assets. Together, we conduct thorough research, iterate based on feedback, and expertly bring the ultimate experience to light.

Evil Rabbit

Principal Brand Designer, Vercel

These guys actually get it!

You are on the stage. We are in the details.

Vercel conferences are getting more exciting as their products push even more boundaries. In this keynote-driven era, where every detail matters, we rise above the rest, managing projects dynamically down to the last feature.

From storyboards to dynamic motion graphics and awe-inspiring VFX, we stand out as master orchestrators. We strategically integrate our team to manage all ancillary matters, allowing the speakers to concentrate on their performance.

As the complexity of Vercel events grows, our mission is to skillfully harmonize brand elements, and speech structure, all along with video presentations, on-stage keynotes, and the venue’s digital installations.

We foster strategic creativity. You shine globally.

With groundbreaking leaps in the industry and a steady stream of new features, upgrades, and unyielding support to their community, Vercel merits a captivating visual approach that has a good chance of leaving a lasting impression. They always believe in our ability to handle all the imagery that conveys their visual language and communications.

We leverage our wide capabilities to build visual systems that seamlessly pivot from 2D to 3D, from static illustrations to dynamic animations, always offering solutions that encompass the full 360-degree experience.

We play. We all win.

Our collaboration with Vercel has been a transformative journey that brought them great business value. By delivering top-notch experiences at an unprecedented pace, we empowered Vercel to establish itself as a disruptive force in the SaaS industry, driving significant revenue growth and attracting a loyal customer base.

We aim to convey what Vercel stands for through visual systems, understanding the business landscape, and striking a fine balance between innovation and simplicity.

Our constant exploration strengthened their identity, increasing brand recognition and customer engagement. Through strategic integration, we saved Vercel’s valuable time and resources, allowing them to focus on core competencies and business initiatives.

Together, we have proven that when creativity, innovation, and vision converge, remarkable achievements are within reach, contributing to Vercel's continued success in the market.

So, what’s next? Join us, and let's break the high score!