Ranboo Fashion

When Ranboo, Twitch’s most-streamed creator and YouTube sensation, came knocking, we answered with bold ideas and a fresh creative direction. Tasked with crafting an e-commerce experience as unique as his personality, we brought nostalgic 80s arcade vibes and modern editorial flair to life—delivering a shopping journey as unforgettable as Ranboo himself.

## Our Collab With the Most-viewed Twitch Streamer

Ranboo is the most-streamed Twitcher and a famed YouTuber with millions of viewers and streamers in between his platforms. Well known for his Minecraft content and collaborations. Fun and quirky.

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[image: IMG figure asset] — IMG figure asset

## Defying the Status Quo and Building an Experience That Kicks Ass

We have been working with Youtubers for a while and have helped them bring awesome masterpieces to life. This time, Ranboo knocked at the door to ask us to set a new creative direction for an e-commerce store that reflected his personality.

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You really can’t beat creative freedom, and this project gave us that in spades

— Andrés Briganti, Head of Design

We were at the helm, charting a new creative approach for this project, as we explored and experimented with different visual elements. The strides to capture Ranboo’s personality led us to a nostalgic 80s arcade feel with a mixture of a modern editorial built upon an unconventional grid layout.

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## If Millions Sound Like a Lot, It Is

We needed to handle the waves, so we went on a quest to forge an immersive shopping experience that was flexible and strong as a fort. We are all about precision so we built on the Golden Ratio, together with GSAP, Locomotive Scroll, Stitches, and of course, Next.js, and the lots.

[image: Mobile] — Mobile