# Ranboo Fashion

**Author:** Jose Rago
**Published:** 2/2/2021
**Categories:** Case Study

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When Ranboo, Twitch’s most-streamed creator and YouTube sensation, came knocking, we answered with bold ideas and a fresh creative direction. Tasked with crafting an e-commerce experience as unique as his personality, we brought nostalgic 80s arcade vibes and modern editorial flair to life—delivering a shopping journey as unforgettable as Ranboo himself.

## Our Collab With the Most-viewed Twitch Streamer

[Ranboo](https://www.youtube.com/channel/UCKQ-wNdh0kO5qnpPfXa2hjQ) is the most-streamed Twitcher and a famed YouTuber with millions of viewers and streamers in between his platforms. Well known for his Minecraft content and collaborations. Fun and quirky.

![IMG figure asset](https://cdn.sanity.io/images/9syto90m/production/7da29d09872d7025f4642ee7778c49cbb5e09b53-870x742.jpg)

_IMG figure asset_

![IMG figure asset](https://cdn.sanity.io/images/9syto90m/production/daa666bce7cd0381430b423e9b0d90b42b7af66d-1504x1966.jpg)

_IMG figure asset_

## Defying the Status Quo and Building an Experience That Kicks Ass

We have been working with Youtubers for a while and have helped them bring awesome masterpieces to life. This time, Ranboo knocked at the door to ask us to set a new creative direction for an e-commerce store that reflected his personality.

[Watch video](https://stream.mux.com/PTEkdc8EYhovQMj6IQNyRy1fxkalvwNwoFcgo01nXHUY.m3u8)

> You really can’t beat creative freedom, and this project gave us that in spades
>
> — Andrés Briganti, Head of Design

We were at the helm, charting a new creative approach for this project, as we explored and experimented with different visual elements. The strides to capture Ranboo’s personality led us to a nostalgic 80s arcade feel with a mixture of a modern editorial built upon an unconventional grid layout.

![Image](https://cdn.sanity.io/images/9syto90m/production/279ca7eca54068c2902bada75ddfd542c348665e-2453x1472.jpg?w=2400&h=2400&fit=max&auto=format)

![Image](https://cdn.sanity.io/images/9syto90m/production/81b053f5253001d9d42c725831eaaefc51f010d2-2452x1472.jpg?w=2400&h=2400&fit=max&auto=format)

![Image](https://cdn.sanity.io/images/9syto90m/production/a85fee3d981141447c5669e22f54a330cb1fa6c8-2453x1472.jpg?w=2400&h=2400&fit=max&auto=format)

## If Millions Sound Like a Lot, It Is

We needed to handle the waves, so we went on a quest to forge an immersive shopping experience that was flexible and strong as a fort. We are all about precision so we built on the Golden Ratio, together with GSAP, Locomotive Scroll, Stitches, and of course, Next.js, and the lots.

![Mobile](https://cdn.sanity.io/images/9syto90m/production/89b5d51726c9a30803730ce665caafbfcad0b9f4-2096x1537.png)

_Mobile_

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