ElevenLabs is the voice shaping how the world will interact with technology. Born in 2022 and already valued at $6.6B, the company is redefining what it means to speak, listen, and connect across languages, cultures, and industries.
But growth changes the game. What began as a research lab with a loyal creator following is now stepping onto a bigger stage, evolving into an enterprise-ready powerhouse. That shift demanded more than just new features; they needed a brand identity capable of resonating with boardrooms, enterprises, and global decision-makers, without losing the creative energy that made ElevenLabs a category leader.
That’s where basement came in. The logotype stayed, but everything else was rebuilt. Color, motion, composition. We turned fragments into a living system. Inspired by Chladni patterns, our team created a suite of sound-wave visuals layered with blur, designed to feel atmospheric and sensorial. We even built a custom generator that transformed complex math into a simple tool, letting ElevenLabs remix patterns and imagery on demand. Not just a rebrand, but a brand they could actually play with.